芝麻信用评估
200美元一只的Sonos入门级无线Wifi音箱Play1，确实不便宜，其国行售价甚至高于200美元。用两只Play1组成立体声，花费都超过了400美元，对于大多数买音箱只是听个响的人来说，确实比较昂贵。
但相比世界三大奢侈品音箱品牌：Bose、B&O、B&W同价位的无线音箱，Sonos不论在音质还是易用性和智能化上都要好的太多。
随着二代play5的推出，Sonos还将继续统治无线音频市场，根本没有对手能够望其顶背。
不过新款Play5在中国单只的售价都超过了600美元，确实不够亲民，价格是Sonos向大众普及的最大障碍了。
200美元一只的Sonos入门级无线Wifi音箱Play1，确实不便宜，其国行售价甚至高于200美元。用两只Play1组成立体声，花费都超过了400美元，对于大多数买音箱只是听个响的人来说，确实比较昂贵。
但相比世界三大奢侈品音箱品牌：Bose、B&O、B&W同价位的无线音箱，Sonos不论在音质还是易用性和智能化上都要好的太多。
随着二代play5的推出，Sonos还将继续统治无线音频市场，根本没有对手能够望其顶背。
不过新款Play5在中国单只的售价都超过了600美元，确实不够亲民，价格是Sonos向大众普及的最大障碍了。
● In 2011, as electronics innovator Sonos prepared to launch a new game-changing product, they retained BMD to help re-think their brand identity. After establishing an evolved wordmark and a new look and feel, BMD implemented this new identity across a multitude of touch points, designing packaging, point of sale displays and retail collateral as well as special event graphics, website modules, user interface and other digital applications. The new identity helped reposition Sonos from a technology brand beloved by ‘in the know’ audiophiles to one focused on experience with a much broader appeal.
